Tolra guides https://tolra.app/blog/ Practical guides on site search for Shopify stores that sell parts and technical products. en Thu, 05 Nov 2026 00:00:00 GMT Cross-references and superseded part numbers in your store https://tolra.app/blog/cross-references-and-superseded-part-numbers/ https://tolra.app/blog/cross-references-and-superseded-part-numbers/ How to handle old, replaced and equivalent part numbers in a Shopify parts store, so a shopper with any of them finds the part you sell today. Part numbers Thu, 05 Nov 2026 00:00:00 GMT Search filters for technical catalogs: which ones, and where the data comes from https://tolra.app/blog/filters-for-technical-catalogs/ https://tolra.app/blog/filters-for-technical-catalogs/ How to choose search filters for a parts store, why one fixed list doesn't fit every product type, and how to get clean filter values from messy titles. Store setup Thu, 05 Nov 2026 00:00:00 GMT How to make part numbers searchable on Shopify https://tolra.app/blog/make-part-numbers-searchable-on-shopify/ https://tolra.app/blog/make-part-numbers-searchable-on-shopify/ Why part number searches fail on Shopify stores, where to store SKUs, maker and OEM numbers, and how to test that every format finds the right part. Part numbers Thu, 05 Nov 2026 00:00:00 GMT Quick order: let trade buyers order from a parts list https://tolra.app/blog/quick-order-for-trade-buyers/ https://tolra.app/blog/quick-order-for-trade-buyers/ Why trade and B2B buyers want to paste a parts list instead of searching line by line, and what a good quick order form on a Shopify store needs. Store setup Thu, 05 Nov 2026 00:00:00 GMT How to reduce "no results" searches in a parts store https://tolra.app/blog/reduce-no-results-searches/ https://tolra.app/blog/reduce-no-results-searches/ Common causes of empty search results in parts and technical stores, and the fix for each: part number formats, synonyms, sizes, typos and missing products. Search analytics Thu, 05 Nov 2026 00:00:00 GMT Search analytics for parts stores: what to look at each week https://tolra.app/blog/search-analytics-for-parts-stores/ https://tolra.app/blog/search-analytics-for-parts-stores/ Which site search numbers matter for a parts store, how to read searches that found nothing, and a 15-minute weekly routine to fix them. Search analytics Thu, 05 Nov 2026 00:00:00 GMT Sizes and units in site search: inches, millimeters and threads https://tolra.app/blog/sizes-and-units-in-site-search/ https://tolra.app/blog/sizes-and-units-in-site-search/ Why 1/2 inch, 1/2" and ½ in don't match in plain text search, how to normalize sizes, threads and ratings, and what to keep as it is. Catalog data Thu, 05 Nov 2026 00:00:00 GMT Writing product titles for a technical catalog https://tolra.app/blog/write-product-titles-for-technical-catalogs/ https://tolra.app/blog/write-product-titles-for-technical-catalogs/ A practical pattern for product titles in parts and technical stores: what to put first, how to write sizes and codes, and what to leave out. Catalog data Thu, 05 Nov 2026 00:00:00 GMT